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Why a Lab, Not a Brand
A brand sells a feeling. A lab publishes a method. DEFOODNITION is built as the latter: FOOD examined with lab-report precision, then handed back to you as something you can actually run. Here is how the practice, the provisions, and the writing fit together.
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On the Word FOOD
Most of what we call FOOD is description after the fact. DEFOODNITION starts earlier, at the definition. This essay lays out the lab’s first premise: that naming a thing precisely is the first act of nutrition. We treat the plate as a system with inputs, constraints, and outputs. The rest of this series follows from…
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